Estee Lauder Re-Nutriv Ultimate Lift Regenerating Youth Treatment Lotion This intensely brightening, deeply hydrating treatment lotion leaves skin feeling as soft as a petal—looking more beautifully even-toned.Use it as part of your Ultimate Lift Regenerating Youth ritual to help reveal a youthful radiance and prepare skin for the lifting benefits that follow.Despite poor soil, UV exposure and winter deep-freeze, this flower regenerates every year. When the wild plants reach maturity, their stems turn magenta, signaling the hand-harvesting can begin. We extract and harness its precious energies for Re-Nutriv. The result is our exquisite Himalayan Gentian Extract, with a concentrated “survival molecule” and the power to boost a natural protein vital for skin’s structure.